Dr. Oetker, a German Group with an international presence in 40 countries recently took control of Delhi based Fun Foods, a leading manufacturer of branded packaged food products and market leader for mayonnaise and sandwich spreads.
Under the new branding, Dr.Oetker unveiled an entire range of re-branded products formulated to tickle the Indian palate and perk up different dishes and meals. The impressive range presented in new, improved packaging and labels, included Mayonnaise, Spreads & Dips, Salad Dressings, Mustards, Barbecue Sauces, Mexican Sauces, Chinese Sauces, Indian Sauces, Pasta & Pizza Sauces, Eggless Cake Mixes, Dessert Toppings and Milk Shake Mixes.
Some of the re-branded products that were re-launched included: Sandwich Spread Classic- Net Wt: 300g (Price - Rs 79), Tartare Dip- Net Wt: 300g (Price – Rs 79), Olive Oil Mayonnaise (Eggless) - Net Wt: 300g (Price – Rs 99)
Commenting on the Food market in India, Mr. Oliver Mirza, Managing Director Dr.Oetker India & Fun Foods said, “India is an exciting market to be in with newer taste palates being developed due to exposure by way of travel, media and internet. The Indian food market has been growing at a rapid pace over the last few years. Along with this, food retailing has also ballooned into a significant and profitable sector. This prompted Dr. Oetker’s initial investment which we propose to scale up to strengthen our retail channels so that more consumers can have access to the brand’s international quality and norms”.
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